AIMBASE Leads

Waterfront Brands Dealer Leads

AIMBASE

Customer Leads. Delivered Directly to Your Dealership.

AIMBASE helps connect customers who show interest on Waterfront Brands websites with the dealers who can help them take the next step.

Request an AIMBASE Update
Example AIMBASE lead email
Dealer Lead Management

What Is AIMBASE?

AIMBASE is the lead management platform Waterfront Brands uses to capture customer inquiries from our brand websites and route those opportunities to participating dealers.

When a customer fills out a contact form, quote request, or other lead form on one of our websites, AIMBASE helps deliver that customer's information and product interest to the appropriate dealership.

If you receive an AIMBASE email saying "You Have a New Lead," a customer has taken action on one of our brand websites and is looking for help.
WHAT YOU'LL RECEIVE
Customer Information

Contact details submitted by the customer so your dealership can follow up directly.

Brand & Product Interest

Information about the brand or product the customer was viewing when they submitted their request.

Lead Source

Information helping identify where the customer inquiry originated.

From Website Visitor to Dealer Lead

How AIMBASE Works

The customer starts on a Waterfront Brands website. AIMBASE helps get that opportunity into your hands.

1

Customer Visits a Brand Website

A customer visits ShoreMaster, HydroHoist, Neptune, Tide Tamer, PolyDock, Rhino, or another participating Waterfront Brands site.

2

Customer Submits a Form

They fill out a contact form, quote request, or another lead form with their contact information and product interest.

3

AIMBASE Sends the Lead

The inquiry is routed through AIMBASE and delivered to the dealership assigned to help that customer.

4

You Follow Up

Your sales team contacts the customer, answers their questions, and helps turn that interest into a sale.

24
Dealer Expectation

Follow Up Within 24 Hours

We expect all AIMBASE leads to receive dealer follow-up within 24 hours of receipt.

These customers have already taken the time to reach out and tell us they're interested. Quick follow-up helps show that your dealership is responsive and ready to help.

Even if you don't have every answer immediately, make the initial connection within 24 hours and let the customer know you're working on their request.
When You Receive a Lead

Make the Most of the Opportunity

Respond Quickly

Contact the customer within 24 hours while their interest is still fresh.

Review Their Interest

Use the brand, product, and lead information in the AIMBASE email to prepare for the conversation.

Help Them Take the Next Step

Answer questions, discuss options, schedule a visit, or provide the information needed to move the customer toward a purchase.

Keep Your Dealer Information Current

AIMBASE Update / Change Request

Need to update the information associated with your dealership or AIMBASE lead routing? Submit the form below and the Waterfront Brands Marketing Team will review your request.

Lead Recipient Emails Website URL Dealership Address Phone Number Brands Carried Dealer Information Other AIMBASE Changes

AIMBASE update requests are submitted directly to the Waterfront Brands Marketing Team for review and follow-up.