Product Training Videos
Stay connected with the latest product knowledge, brand updates, and sales insights through our ongoing training content. Join us live during the season and explore past training sessions anytime in our video archive.
Learn About Lunch & Learn Browse Past VideosWhat You'll Find Here
This page is your central hub for weekly product training and on-demand video resources.
- Weekly Lunch and Learn sessions during the season
- Product overviews and training recaps
- Past video library available on demand
Training Designed for Dealers
Whether you're onboarding new team members, refreshing your product knowledge, or looking for a quick reference, these videos are here to help.
Live Weekly Sessions
Join us each week during our Lunch and Learn season for focused training sessions designed to keep your team informed and confident.
Practical Product Education
Learn more about products, features, applications, and selling points to better support your customers and internal team.
On-Demand Access
Missed a session? No problem. Browse the archive below to catch up on previous videos whenever it works best for you.
Join the Waterfront Brands Lunch + Learn Series
Join us on select Wednesdays from November 11, 2026 through April 7, 2027 for live conversations designed around the topics dealers need most heading into the season.
Sessions will cover product positioning, competitive conversations, digital marketing, sales value stories, and the tools available to support your dealership.
16 Live Dealer Sessions
One series. Six months of practical education for sales, marketing, and product teams.
- Select Wednesdays, November through April
- All primary Waterfront Brands represented
- Live Q&A and on-demand recordings
2026–2027 Lunch + Learn Schedule
Choose the sessions most useful to your team—or join us throughout the full series.
November 2026
2027 Matched Marketing Program + Dealer Marketing Resources
Presented by: Kelli / Ashley
Learn how the 2027 program works, what Waterfront support is available, which initiatives are eligible, and where to find dealer marketing resources before the November 15 deadline.
New Coastal Controller: What It Is, Why It Matters & How to Position It
Presented by: Keisha / Firstmate
Explore customer benefits, key applications, major selling points, and upgrade opportunities for the new Coastal Controller.
December 2026
Back to Basics: The Waterfront Product Portfolio
Presented by: Chris Splan / Gary Haffley
A high-level orientation for new dealers and dealership staff covering where each primary brand fits, major product categories, and where to find deeper product training.
ShoreMaster 2027: What’s New + Max Drive
Presented by: Keisha
Get an introduction to the Max Drive Motor and the key ShoreMaster product and program updates for 2027, with emphasis on what is changing and why it matters to customers.
January 2027
Introducing RhinoDock: The Lineup & the Opportunity
Presented by: Jake / Keisha
Review the F5, X7, M10, and Steel systems; where each fits; target applications; core differentiators; and the role of RhinoDock within the Waterfront portfolio.
Winning the Comparison: ShoreMaster vs. FLOE + ShoreStation
Presented by: Gary Haffley / Mark Cory
Build confidence explaining the consumer-facing differences in construction, strength, design, flexibility, ownership experience, and long-term value.
Your Website Is Your Digital Showroom
Presented by: Kelli / Ashley
See what consumers expect from dealer websites today, including mobile experience, credibility, product content, calls-to-action, photography, local relevance, and reviews.
February 2027
Selling the Value: How Premium Products Win Beyond Price
Presented by: Chris Splan
Learn how to communicate engineering, quality, durability, dealer support, and long-term ownership value when customers are comparing more brands and prices.
Getting Found in 2027: SEO, AEO + AI Search
Presented by: Kelli / Ashley
Understand how discovery is changing across Google, local search, and AI-generated answers—and the practical steps that can improve your dealership’s digital visibility.
HydroHoist: Why the Original Still Wins
Presented by: Chris May / Tonya Jared
Strengthen your retail positioning with HydroHoist’s brand heritage, key differentiators, ownership benefits, and value story in competitive conversations.
March 2027
Winning the Coastal Comparison: Neptune + Tide Tamer vs. Golden & Others
Presented by: Asa Oliver / Brad Griffin / Kirstie Vernese
Compare engineering, durability, performance, controls, and ownership experience while learning how to respond to common competitive claims in coastal markets.
RhinoDock: Positioning the Right System for the Right Customer
Presented by: Jake / Keisha
Compare F5, X7, M10, and Steel by application, customer and site fit, key differences, and the value proposition behind each platform.
PolyDock: Where Modular Waterfront Systems Win
Presented by: Gary Haffley
Review the applications and customers best suited to modular polyethylene systems, their key advantages, and how PolyDock complements other Waterfront solutions.
Local Digital Marketing: Where Dealers Should Be Visible
Presented by: Kelli / Ashley
Learn what paid search, paid social, organic social, retargeting, email, and local digital visibility each do best—and where Waterfront resources can support you.
Winning the Comparison: ShoreMaster vs. Beach King + Regional Competitors
Presented by: Gary Haffley / Mark Cory
Explore the ShoreMaster advantages that matter in Upper Midwest markets, including welded construction, strength, system flexibility, and long-term ownership value.
April 2027
Ready for Retail Season: 2027 Marketing, Sales + Dealer Resources
Presented by: Chris Splan / Ashley Bruggeman
Close out the series with a practical recap of current campaigns, creative, digital tools, Dealer Locator and AIMBASE resources, product resources, promotions, and available support.
Past Product Training Videos
Explore our video archive below to revisit past training sessions and catch up on content you may have missed.
Keep Learning With Waterfront Brands
From live Lunch and Learn sessions to our growing archive of past trainings, this page is built to help your team stay informed, prepared, and ready to sell with confidence.